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Web the secret, she tells byrdie, is purple shampoo. Between shampoos that cancel out brassiness, green for neutralizing red, red for intensifying red, many, many more—there are a ton of formulas to sift. Here's how to use them the right way, according to professional colorists. “the main reason it is purple is that on the color wheel, it is the direct opposite. Web purple shampoos are typically used to prevent yellow tones in blonde hair and highlights. Web in a hurry? Web 1 best overall purple shampoo kristin ess the one purple shampoo $13 at amazon credit: Redken color extend magnetics shampoo; These are the best shampoos for purple hair on amazon: